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a solution for an ever-increasing mobile audience.
The Yew Tree Inn is beautiful a village pub, situated in Cheshire. The pub has a rich history, built by the Earl of Crewe in the 19th century. We have worked with The Yew Tree since they re-opened in 2011. We had previously designed their brand and built their desktop website.
The Yew Tree wanted to ensure the growing number of people using mobile phones to access their website could easily navigate around, so they asked Witeck to get to work on a mobile edition of their site.
an easy to use mobile website for the best pub in cheshire.
Our design team took time to understand the target audience ensuring we prioritised the important content so mobile users didn't have waste time hunting for the information they require on the move.
We included a really easy to use directions tool, which is accessible from the home page, allowing visitors to quickly see how far they are from the pub and then a link to get directions (Google Maps). We also incorporated a "thumb-friendly" gallery with swipe navigation.
All of the content of the mobile site is pulled from their main site, meaning they only have to update one website.
The net result has seen a huge 80% increase in engagement time for mobile users of the website.