More Than Just Conversion Rate Optimization Services
Our Website Optimization & Testing programs will increase conversion rates (CRO), average order value (AOV), convert traffic into leads and address usability issues.
We take a more humanized approach when developing an Optimization & Testing program that goes beyond just your conversion rate. We want to understand your customer, what they do and don’t do and finally what you want them to do. We utilize this data to create a program that can be scaled and used to direct decisions.
We use a mix of A/B, Multivariate, Heuristic and User testing methods based on your defined program to uncover insights into what your customers are actually doing vs. what you think they are doing. We analyze the data and develop new tests that drive towards primary actions and goals.
As your conversion optimization agency, we help you uncover opportunities to increase sales, leads, and time on-site. We then implement changes globally and across all channels as needed. Your website is one touch point to your customer and the right optimization & testing approach can be applied to marketing as well.
Our Agency’s Approach to Conversion Rate Optimization (CRO)
In some cases, you may or may not have a testing tool in place. We can help identify this for you. Next to ensure the most efficient and focused approach to optimizing the your website, we test the usability of the current website, review your web analytics data as well as the efficacy of any changes made. With this iterative approach, our agency maintains a clear sense of what is and is not optimal in the following areas:
- Conversion Rate
- Per Visit Value (PVV)
- Average Order Value (AOV)
- Feature Engagement
- Brand Messaging
- Content Clarity and Flow
- Mobile Website Usability
- Marketing Channel targeting & personalization
Usability Testing and A/B Testing Consulting
We employ a variety of methods for understanding and testing the current usability of your website, including:
- Remote Usability Testing
- Split, A/B Testing
- Writing scripts
- Reviewing results, analysis & presentation of recommendations
- Website Analytics Audit
Once tests are complete and results are analyzed, we produce a report and present to the stakeholders of your company. During this session, we will not only identify areas of short-term improvement, but also more long term strategies for testing and optimization.
After the plan has been completed, which identifies the testing elements and timelines, WiTeck Solutions will utilize a testing tool (Optimizely, Adobe Test & Target) on a monthly basis. WiTeck will run monthly tests, analyze results, present and implement the appropriate solutions that were approved. Our Optimization & Testing Consulting is there to implement and enhance a new “culture of optimization” that will result in not only better educated decisions for future projects, but also ensure that your website is constantly keeping up with your customers’ expectations.