a fully integrated search strategy with display advertising and media buying campaigns

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"we have hugely exceeded our original aims and we are really pleased. Thank you Witeck!"

project.

a new brand and website.

Euler Hermes are the world's leading provider of trade-related credit insurance solutions with more than 52,000 customers and over 6,000 employees worldwide. They are backed by Allianz, one of the leading financial services providers worldwide. Euler Hermes first approached Witeck Solutions to audit the existing Search Marketing efforts being undertaken across the main UK corporate site and other accompanying online presences.

solution.

a stylish new brand & a new responsive website.

Following a full review and appraisal, we proposed a new strategy for the year ahead and were tasked with modernising the client's digital approach, with a strong focus on tangible results.

We worked closely with the Euler Hermes marketing teams in London and Manchester to assess results to date and organise appropriate annual goals and deliverables. Ultimately, it was our aim to enhance the compan's online profiles and to make these more effective and efficient with the target of online becoming the leading source of enquiries for their Credit Insurance services.

We implemented a fully integrated paid and organic search strategy with accompanying display advertising and media buying campaigns. We also rolled out supporting promotions, reacting to changes in the market, client KPI and service level focus and seasonality.

To date we have consistently achieved results above the client targets with impressive core metrics across all marketing efforts. Campaigns continue to be well received by audiences and deliver well above industry and market averages. We have managed to improve conversion rates across the corporate websites and enhanced natural rankings and search engine traffic

This was all achieved whilst streamlining budget spends and improving return on investment year on year. Euler Hermes have seen a vast improvement in results from digital mediums and now run intelligent, reactive and modern digital campaigns that work.

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