Google announced on Friday that the Penguin update, originally launched in 2012 was to be an update no more. It has now been integrated into the core algorithm, making it real-time and much more reactive.
Before Google created a programme (Penguin) that would crawl websites looking for spammy or bad links, they had to manually do it themselves – doesn’t sound fun does it?
The programme however only crawled sites periodically, meaning websites who were penalised for having bad/spammy links were penalised for long periods of time (until the next Penguin refresh), even if Webmasters had made considerable effort to clean up their backlink profile.
Google have now made an important update and included Penguin into their many algorithms which rely on more than 200 signals, meaning that Penguin’s data is refreshed continually in real time.
Changes that have been made to banklink profiles will be therefore be re-assessed much quicker (upon the next crawl of the site) meaning sites can recover a lot sooner from penalty.
This also simplifies the process, as there will no longer be the need to create and submit a disavow file.
Google also claims that Penguin is now much more granular:
‘Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site’.
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