Local SEO and Google+ Local optimisation are vital to any business which has a specific geographical audience.
Google themselves have said that roughly 20% of searches now have ‘local intent’ and in recent years, have altered their results pages to provide better local results for their users.
When a user carries out a location specific Google search, the likelihood is that the top 7 Google Places results will appear on the first page along with some ‘traditional’ style results. This means that if your Google Places listing is ranking well, it can provide some highly targeted additional traffic.
How we improve local rankings
Similar to traditional SEO, certain things can be done to improve a website’s Google+ Local rankings. Some of the work needs to be carried out on the listing itself whereas other elements are about building trust & authority.
Google Listing Development
As mentioned above, some of the work that needs carrying out has to be performed on the Google Places listing itself. This includes:
▪ Correct category choices
▪ Targeted business description
▪ Appropriate phone number selection
▪ Addition of images/video
▪ Correct business address
▪ Full listing completion
▪ Listing Verification
This work will result in a strong, fully complete listing, which is favoured by Google. This work will also ensure that the listing is targeting your chosen terms.
Alongside the work listed above, there are many other factors that contribute to ranking strongly in local markets. These include (but are not limited to):
▪ Website amendments (to make your site more relevant to chosen terms and to improve consistency between your site and Places listing)
▪ Building relevant citations to your listing
▪ Ensuring consistency across these citations
▪ Encouraging reviews for your listing
For more information about this service please speak to an expert on +1 855 WIN CORP (946 2077) or get a quote online.
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