promotion of 15 book titles.
Phaidon required a one off PPC campaign between October and December 2014 to promote 15 book titles.
The client needed Witeck Solutions to run search marketing campaigns that targeted the UK, Canada and USA separately. The campaigns were structured to target ‘book specific’ search terms in order for us to capture any users looking for the books. We also implemented a ‘genres’ campaign to target broader terms relative to the book category.
increased sales and an understanding of audiences.
When the campaigns had been running for a while and we had a good volume of data to analyse, which allowed us to provide a number of recommendations to improve the overall user experience.
We also implemented a search remarketing campaign to target those users who had visited the site through PPC but did not convert, to encourage further user engagement and transactions.
The campaign resulted in a high volume of transactions due to a good understanding of the audiences that were being targeted.