social media campaign for Pink Parcel

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"Witeck were an invaluable asset when it came to helping us grow our social media networks."

project.

social media campaign for Pink Parcel.

Pink Parcel is the latest monthly subscription box that is uniquely different in a special, personalised way. After first approaching Witeck Solutions for a new website, they then proceeded to want to advertise their box service offering via social media platforms, including Twitter and Facebook.

Their target audience was busy working women who may have forgotten to stock up on personal hygiene products and wanted the simplicity and ease of having these products delivered straight to them.

The key purpose of the campaigns was to not only generate new subscriptions for the box but also increase Pink Parcel's following on social media.

solution.

highly targeted Facebook and Twitter campaigns.

We built a new Facebook and Twitter campaign, using specific targeting options to ensure women with a variety of interests were reached successfully.

The Facebook campaign ran from June to December and saw 9,683 page likes, 316,741 actions, a 3.225% click through rate and a 6.67% unique click through rate.

A long weekend Twitter campaign (when compared to the previous four days), saw a 82.04% increase in the number of sessions (10,835 vs 5,952), and conversions increased 59.38%, from 64 to 102.

"The ads were a great success and had an above average click-through rate. Even our account manager at Twitter was impressed with the engagement with our ads. Witeck Solutions were a pleasure to work with on these campaigns and definitely helped us achieve our aims" - Jayne Cherrington-Cook (Managing Editor), Pink Parcel

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