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The South Australian Tourism Commission selected Witeck Solutions as their social media agency to provide an all encompassing, full-service Facebook marketing strategy. The brief included developing a new Facebook Page, competition, advertising and marketing plan.
a hugely successful facebook marketing campaign.
As this was the client's first step into social media, Witeck Solutions meticulously planned the overall strategy for the project. Incorporating Spike the echidna, South Australia's new ambassador on Facebook, a new engaging and interactive page was developed to give users relevant and useful resources whilst being both fun and informative.
The next stage featured the development of a Facebook competition app which cleverly included video and sharing functionality, opening up the opportunity for the more viral aspect of social networks.
A supporting advertising campaign which utilised social and page ads alongside sponsored stories drove highly relevant traffic cost effectively to the Page. Email marketing and blog posting techniques were also included in the strategy.
The overall campaign yielded results far surpassing the client's original targets and expectations. Keeping to a limited budget, in under two months the overall number of Page views reached over 30,000, with the number of likes exceeding 5,000 (delivering 250% over target) and over 2,500 competition entries.
The advertising and sponsored stories campaign generated over 15,000 clicks and in excess of 32,000,000 impressions.