PPC success for the premium providers of underfloor heating solutions

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"we had some superb results that have allowed us to become a major player in our market"

project.

a ppc campaign ready for the busiest season.

The Underfloor Heating Store is one of the UK's premium providers of underfloor heating solutions, offering the lowest prices online. All their staff are trained experts in underfloor heating. Having worked with the client in the past we were initially tsked with optimising, streamlining and improving the clients existing Google AdWords campaigns in preparation for their biggest upcoming winter season.

solution.

a complete overhaul with some amazing results.

After careful consideration and planning, Witeck Solutions completely overhauled and restructured the existing paid search account to ensure the campaigns were as specific and relevant to users as possible. In addition to a full rebuild and refresh, the campaign was meticulously optimised. We ensured that the previous level of conversions was kept or improved upon, whilst bringing down the cost to the company for each one of those conversions.

After just three months, Witeck Solutions reduced the average cost per conversion by 73% and increased the PPC conversion rate by over 300%. Furthermore the new campaigns improved the average click through rate by 98%. Such was the success of the campaign, The Underfloor Heating Store have recently engaged in a long term ongoing agreement for Witeck Solutions to fully manage and optimise their search amongst other online marketing platforms, and we are currently managing an expansion into numerous other countries for them.

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